Website User Analytics

Happy New Year! It's time for the first Scoop of 2011.

Looking to better understand how people experience your website? Come to this Scoop and learn how to measure your current users' behavior, clarify the goals for your website, and create a baseline for measuring success once a site launches.

Cornelia Bailey will be demo-ing some tools this afternoon that track and analyze user behavior on your web sites; and she offers advice on how to use these tools to plan changes to your sites that fit with your group or department's goals. Several low-cost techniques for measuring user behavior on websites will be covered, including Google Analytics, CrazyEgg heatmaps, AddThis, and UserFly.

January 12, 2011
2-3pm
6045 S. Kenwood Ave.
First-floor conference rooms

As always, we'll be dishing out the scoops with a build-your-own sundae bar. All are welcome, but space is limited. Please RSVP here to reserve your seat:

https://formulator.uchicago.edu/?Id=178

analyticscrazyeggheatmapstrackingusability testinguserflyscoop